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Our company

An all-Italian story

Our company

We are the result of more than 35 years of activity carried out in the world of Beauty

About us

The history of our company, in fact, begins in 1989 through people who, nourish a great interest in the world of aesthetics, have made their passion their mission.

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Regions in Italy

Licensed salons in Italy

Orders placed

Countries in the world

Born as a business specialized in distributing products and machinery in the Professional Aesthetics sector, Self International soon becomes an important point of reference. Based on the knowledge and motivations acquired during this long experience, in 1992 the Capri Beauty Line brand was created, an elegant, young, dynamic and absolutely Made In Italy brand, whose strengths are the effectiveness and safety of the products, innovation based on constant technological research and respect for the skin, always considering the characteristics of the individual, to offer personalized solutions and long-lasting results.

an example of Italian excellence

Today Self International, a GMP (Good Manufacturing Practice) certified company in compliance with the UNI EN ISO 22716:2008 standard, has consolidated its reputation as a “Green” Company thanks to the credibility and expertise acquired over years of experience in production and distribution in the world of Professional Cosmetics.

PHILOSOPHY

Capri Beauty Line considers the individual needs of each woman, with the aim of responding to their real needs. Guiding women to a correct relationship with their beauty, to enhance it day after day, is what moves the company in the design of products and technologies capable of providing targeted solutions with long-lasting results, for face and body. The beautician plays a fundamental role in this project. She is the one who helps her customers to rediscover the beauty of healthy skin and a body in harmony, with products and methodologies that Capri Beauty Line is ready to offer her. Capri Beauty Line cosmetics inspired by the enchanting microcosm existing on the island, evoke the dream of millions of women from all continents defining the various styles and models of beauty. The perfumes and essences bring to mind the Mediterranean world, transmitting a mix of sensations that, combined with the pampering of the beautician, will make the treatment and use of the products unique and extremely pleasant. methodologies that Capri Beauty Line is ready to offer you.

Mission

Providing the beautician with the essential tools to enhance the natural beauty of every woman is the mission that Capri Beauty Line has always pursued. Wanting to guarantee success to the beautician, in addition to offering cosmetic products and technologies of the highest quality, it provides services that support their professionalism, enhancing their work. Complete wellness treatments that begin in the beauty center, with the support and expertise of the professional and continue at home, becoming a daily ritual of care, health and love. Functional and personalized beauty programs to deeply combat every type of blemish, also created thanks to the experience of our customers, the only ones able to interpret the real needs of the skin and take care of it with targeted treatments.

Each active ingredient, exclusively Made In Italy, follows all the standards imposed by the European Pharmacopoeia, the Ministry of Health, and all the laws for the safety and functionality of the products, subjected to the strict standards of the UNI EN ISO certifications.
The implementation of a production plan in line with green economy policies is one of the cornerstones of our company, because it allows us to produce cosmetic products using renewable energy sources, avoiding energy waste and environmental pollution. The ongoing cosmetic research and the use of cutting-edge technologies are put at the service of Well-being in its broadest sense: the expression of balance and health. A team of professional cosmetologists, chemists, dermatologists and biologists works constantly to develop safe cosmetics, which preserve the purity and aesthetic effectiveness of all natural constituents. Cutting-edge laboratories and modern facilities represent the heart of production, guaranteeing safety, reliability and production quality.
The concept behind our Company is to achieve the set quality objectives by going to intervene in advance on all the intermediate steps leading to the final product, preferring it to the approach in which control is performed exclusively at the end of all the processing stages. This method of working allows us to achieve better results with savings in the long run of both human, financial and eco-sustainable resources.
The implementation of a production plan in line with green economy policies is one of the main pillars of our company, because it allows us to produce cosmetic products using renewable energy sources while avoiding energy waste and environmental pollution. Respect for the environment is present at every stage of the business: from ingredients of controlled plant origin, to energy-efficient equipment. We always increase the naturalness (% of natural ingredients) of our products without ever sacrificing effectiveness. We carry out rigorous tests aimed at assessing skin tolerability performed under dermatological control. For natural and environmentally friendly beauty! All our products carry the 3PFREE label, which means they are free of Paraffin, Petrolatum and Parabens.
logo

1WHY THE NAME
CAPRI BEAUTY LINE?

There are places that know how to guard the most beautiful stories, corners of the world where destiny weaves its threads with an almost poetic delicacy. Capri is one of these places. An island suspended between sky and sea, where love takes shape in the scent of salt and the golden warmth of the sunset.

illustrazione capri gabbiano

2AN ISLAND, A DREAM, A LOOK

It was 1978, when a young man, with a heart full of dreams and the light step of adventure, set foot on that enchanted island. He did not yet know that that journey would change his life forever.
Then he saw her.

illustrazione capri uomo che guarda il mare

3THE BEGINNING OF A LOVE
THAT KNOWS NO SEASONS.

A woman of magnetic beauty, daughter of that island, with the wind in her hair and the sun imprinted on her skin. He fell in love with her as one falls in love with the rarest and most precious things: without reservations, without time, without fear. It was an overwhelming love, one of those that do not stop at the magic of a summer, but build an entire existence.

illustrazione capri donna

4ROOTS IN CAPRI, WINGS IN ROME. THE BIRTH OF A FAMILY

Soon, that love became family. Two girls were born, and with them the desire to give them a safe, stable, bright future. But Capri, with all its beauty, did not offer many opportunities. So, with hearts full of nostalgia but with their eyes turned forward, they left the island for the Eternal City. Rome welcomed them with its ancient streets and its infinite possibilities, and there, step by step, they decided to build something big.

illustrazione capri famiglia famiglia famiglia

5THE NAME OF A LOVE STORY

They threw themselves headlong into the world of professional cosmetics, first as distributors, then as producers, learning, growing, perfecting themselves. Until the day that young man, now a man and entrepreneur, found himself faced with the most important decision: giving a name to his creation, the fruit of years of work and sacrifice. And how could he have called it, if not with the name of the place that had given him the greatest love of his life?

illustrazione capri Giuseppe

6A LEGACY TRANSFORMED INTO A VISION

Capri Beauty Line is not just a brand. It is the story of an encounter, of a love that has resisted time, of a family that dreamed big. It is passion, it is dedication, it is the indissoluble bond between past and future.
Today, those two grown-up girls carry on their parents' dream, with the same strength, the same love and the same desire: to create beauty. Because after all, it all started there, on an island suspended between the sea and destiny.

illustrazione capri figlie

Our team

La costante ricerca cosmetologica e l’utilizzo di tecnologie d’avanguardia vengono messe al servizio del Benessere nella sua accezione più vasta: l’espressione di equilibrio e salute. Un gruppo affiatato dallo spirito intraprendente ed energico, attento alle esigenze del mercato, proiettato verso la continua sperimentazione e la scoperta di nuovi trend e nuove soluzioni sempre più performanti, in armonia con i nuovi modi di essere e di vivere di oggi. Una quadra di cosmetologi, chimici, dermatologi e biologi professionisti collabora costantemente per sviluppare cosmetici sicuri, che conservino la purezza e l’efficacia estetica di tutti i costituenti naturali. Laboratori e strutture moderne rappresentano il cuore della produzione, garantendo sicurezza, affidabilità e qualità produttiva.

Giuseppe

Chief Executive

Lara

General manager

Daria

Administrative manager

Francesco

R&D Director

Liviu

Production manager

Candido

Warehouse manager

Valentina

Secretarial worker

Stalin Alonso

Production supervisor

Abramo

Production Technician

Roberto

Packaging clerk

Leo

Mascot

Training courses

Aware of the fact that to distribute and sell in the best way, the right preparation is necessary, we are able to offer constant and complete all-round training. Our company's commitment, in fact, does not end with the sale of products, but translates into constant and up-to-date support with complete training and professional courses dedicated to Owners and Staff of Beauty Centres, Spas and Beauty Farms who, as ‘Professionals in the Sector’, seek innovations, methods and customised paths to work at their best with our Cosmetic Line.

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